Factors Influencing Video Streaming Services among College Students
Research Question: What are the factors influencing the use of video streaming services among college students?
This is a 73-page report I completed for CM321: Communication Research Methods Fall 2020.
• Conducted a literature review and came up with a list of proposed predictors
• Conducted a survey (through Qualtrics) on 84 college students
• Includes analysis of measures, analysis of variation of measures, correlations between predictors and dependent variables (through SPSS Statistics, and used Excel for Pie charts)
• Includes strategic recommendations for the client (Netflix)