ExperienceBU​ 

Find the right events and organizations at Boston University based on your schedule

PROJECT OVERVIEW

My Contribution​

UX Designer

Deliver the following and add/edit CSS code: 

  • Value Proposition Canvas​

  • Interview Target Mapping

  • Customer Profile

  • Competitive Review

  • Assumptions Map

  • Problems Interviews & Validation Cards (x5)

  • Validation Experiments & Validation Cards (x2)

  • Updated Assumptions Map

  • Jobs Map

  • User Personas

  • User Stories

  • Crazy 8's Priorities

  • Lo-fi Wireframes

  • Lo-fi Prototype

  • Solution Interviews  & Learning Cards (x5)

  • Lo-fi Prototype V2

  • Design/Style Brief

  • Brand/Style Guide

  • Logo Design

  • Hi-fi Prototype

  • Usability Interviews x2

  • Project Poster

  • Minimum Viable Product

Project Size

Team of 4 for 13 weeks

  • Ryan Li - Developer

  • Tung Truong - Developer

  • Ben (Tuan Anh) Vu - Developer

Tools

Adobe XD, Sketch, InVision, Adobe Illustrator, JIRA, Github

Methods

Interviewing, Usability Testing, User Persona, Lo-fi Wireframing & Prototyping, Crazy 8's, Hi-fi Prototyping, Agile Development

Project Link

PROBLEM & CONTEXT

Problem: Students at Boston University have difficulty finding clubs and/or events on the campus

  • It is most notably freshmen/sophomores who have/had this issue

  • Difficulty is measured by both the amount of time spent searching and their frustration towards BU’s current platforms for advertising events

Product goal: Our team is working on a product that addresses the issue of finding a community at BU by improving search for events, clubs, and opportunities.

Hypothesis: Our product will help Boston University students, particularly freshmen and sophomores who want to find a community to be a part of by facilitating and streamlining the search for events on campus and factoring both schedules and keywords, unlike large social media platforms like Facebook and current BU resources such as BU Engage.    

VALUE PROPOSITION CANVAS

Save time to search

Good organization of events/club activities

Advertise unpopular/less known clubs

Connect to others

Consolidation of information

Lots of time searching (wasted!)

Excessive Information/ Information Overflow

Can't find a community to belong to

Unappealing platforms to use

Learning how to use those platforms

JOBS

PAINS

Allows users to be proactive instead of waiting for emails

Become motivational to go to events/explore clubs

Don't have to leave house for events like SPLASH or talk to people 

More attractive platform leading to comfort

Streamline search of events

GAINS

ASSUMPTIONS MAP

PROBLEM INTERVIEWS

Interview Insights

Interviewees: Freshmen, Sophomores, and Juniors

  • Aren’t aware of BU Engage/BU Calendar

  • Rely heavily on Splash, social media, email newsletter, or words of mouth to get information about events

  • Most went through a tedious process to find a suitable club

  • One common core need: Help streamline search for events with useful functions such as

    • Allow users to contact clubs before attending events

    • Filters that narrow down search in terms of interests and time

    • A schedule function that can add events to their schedule and see which events the users can attend based on their schedule

VALIDATION EXPERIMENTS

Validation Threshold

We are moving forward with this project if we receive validation on the hypothesis that BU students cannot efficiently find on campus clubs or activities with the current resources available from Freshmen and sophomores interview subjects and 40% from a population of at least 100 people from our validation experiments.

Results (Validation Threshold Exceeded)

Platforms: Reddit and Facebook

  • Used a discussion thread to identify keywords/advice: Splash and social media were mentioned the most

  • Ran Facebook ad as well as Facebook polls to gauge interest in the product (ad had received approximately 1/4th  of validation threshold within 24 hours of creation; polls overwhelmingly exceeded our expectations)

USER PERSONAS

Note: Splash is a Boston University's Student Organizations Event. Every year, freshmen and other students who want to explore clubs would come and sign up for clubs. In every spring semester, there is a Splash 2.0.

CRAZY 8'S PRIORITIZATION

Note: Stickers that are split in half represent green (we ran out of green stickers). Green represents total agreement, yellow represents moderate agreement, and red/pink represents low priority.

LO-FI PROTOTYPE V2

STYLE GUIDE

HI-FI WIREFRAMES

DEMO

CONTACT INFO

Let's get in touch!

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©2020 by Nathalie Ye.