Factors Influencing Video Streaming Services Among College Students
Research Question: What are the factors influencing the use of video streaming services among college students?
This is a 73-page report I completed for CM321: Communication Research Methods Fall 2020.
• Conducted a literature review and came up with a list of proposed predictors
• Conducted a survey (through Qualtrics) on 84 college students
• Includes analysis of measures, analysis of variation of measures, correlations between predictors and dependent variables (through SPSS Statistics, and used Excel for Pie charts)
• Includes strategic recommendations for the client (Netflix)
Research Paper on Impacts of IoT-based Smart Lighting Products
Research Question: How do Internet of Things based smart lighting products impact the lives of adolescents (15-18 year-olds) and adults (35-55 year-olds)?
This is a 4000-word research paper I completed for the International Baccalaureate Programme. Specifically, I accomplished the following:
• Conducted a survey of 80+ people (15-18 year-olds & 35-55 year-olds) on the implications of smart lighting products in their lives
• Interviewed 2 senior executives of Philips Lighting for expert opinions
• Analyzed and visualized results and made a market positioning proposal on smart lighting products for both adolescents and adults
GAME SCRIPT OF UNITY TOP-DOWN NARRATIVE RPG GAME: MOMENTO
Global Game Jam Spring 2019
Theme: What Home Means To You
One day, an angel appears in front of an old man and asks him what his final wish is. The player will then answer by delivering his diary to the angel, and the angel will take the old man to different stages of his life that are written in his diary. The player will obtain a momento at each stage after solving a puzzle. Throughout the game, the old man recalls what's truly important to him as well as what home means to him. In the end, the player has to put themselves into the old man's shoes and choose the momento that represents "home" to them, leading to different endings.
OMNI-CHANNEL CAMPAIGN: VOCALOID BEATS
Communications Writing Assignment Fall 2018
For this assignment, I created a campaign for Crypton Future Media (the company of Vocaloid, a singing synthesizer software). The campaign, Vocaloid Beats, in collaboration with Lady Gaga and many Vocaloid artists, consists of an online music production contest where the winners will win the VOCALOID software and add-on voicebanks, as well as a concert ticket to the biggest Vocaloid tour in the U.S., the Hatsune Miku Expo. I proposed and planned the campaign, wrote Twitter and Instagram posts, and created the landing page of the campaign.
ONLINE ADVERTISING: COPIC JUMP
Communications Writing Assignment Fall 2018
For this assignment, I created a campaign called Copic Jump. Copic Jump is an art contest where contestants have to submit one original artwork to the official Copic marker website within the month of November. In celebration of its 50th anniversary, the contest is in collaboration with Weekly Shonen Jump, a weekly shonen manga anthology published in Japan, which is the longest-running and best-selling manga magazine. I proposed a Facebook ad and a landing page with details of the contest.
NEWS STORY: BOSTON UNIVERSITY INTRODUCES NEW MAJORS AND MINORS IN MEDIA SCIENCE, ADVERTISING, AND PUBLIC RELATIONS
Writing for Communication Assignment Summer 2018
Introduction of new majors and minors at Boston University’s College of Communication.
SHOULD KEY EVENTS IN THE HISTORICAL DEVELOPMENT OF AREAS OF KNOWLEDGE ALWAYS BE JUDGED BY THE STANDARDS OF THEIR TIME?
International Baccalaureate Programme Theory of Knowledge Essay 2017
An intellectual discussion of whether key events in the historical development of areas of knowledge like the natural sciences and the arts should be judged by standards of their time. This essay argues that they should be judged by both the standards of their time and our time, although a standard may be more favorable than another at times.