ExperienceBU
Find the right events and organizations at Boston University based on your schedule
My Contribution
UX Designer
Project Size
Team of 4 for 13 weeks
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Ryan Li - Developer
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Tung Truong - Developer
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Ben (Tuan Anh) Vu - Developer
Deliver the following and add/edit CSS code:
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Value Proposition Canvas
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Interview Target Mapping
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Customer Profile
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Competitive Review
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Assumptions Map
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Problems Interviews & Validation Cards (x5)
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Validation Experiments & Validation Cards (x2)
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Updated Assumptions Map
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Jobs Map
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User Personas
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User Stories
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Crazy 8's Priorities
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Lo-fi Wireframes
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Lo-fi Prototype
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Solution Interviews & Learning Cards (x5)
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Lo-fi Prototype V2
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Design/Style Brief
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Brand/Style Guide
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Logo Design
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Hi-fi Prototype
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Usability Interviews x2
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Project Poster
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Minimum Viable Product
Tools
Adobe XD, Sketch, InVision, Adobe Illustrator, JIRA, Github
Methods
Interviewing, Usability Testing, User Persona, Lo-fi Wireframing & Prototyping, Crazy 8's, Hi-fi Prototyping, Agile Development
Project Link
PROBLEM & CONTEXT
Problem: Students at Boston University have difficulty finding clubs and/or events on the campus
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It is most notably freshmen/sophomores who have/had this issue
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Difficulty is measured by both the amount of time spent searching and their frustration towards BU’s current platforms for advertising events
Product goal: Our team is working on a product that addresses the issue of finding a community at BU by improving search for events, clubs, and opportunities.
Hypothesis: Our product will help Boston University students, particularly freshmen and sophomores who want to find a community to be a part of by facilitating and streamlining the search for events on campus and factoring both schedules and keywords, unlike large social media platforms like Facebook and current BU resources such as BU Engage.
VALUE PROPOSITION CANVAS
Save time to search
Good organization of events/club activities
Advertise unpopular/less known clubs
Connect to others
Consolidation of information
Lots of time searching (wasted!)
Excessive Information/ Information Overflow
Can't find a community to belong to
Unappealing platforms to use
Learning how to use those platforms
JOBS
PAINS
Allows users to be proactive instead of waiting for emails
Become motivational to go to events/explore clubs
Don't have to leave house for events like SPLASH or talk to people
More attractive platform leading to comfort
Streamline search of events
GAINS
ASSUMPTIONS MAP
PROBLEM INTERVIEWS
Interview Insights
Interviewees: Freshmen, Sophomores, and Juniors
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Aren’t aware of BU Engage/BU Calendar
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Rely heavily on Splash, social media, email newsletter, or words of mouth to get information about events
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Most went through a tedious process to find a suitable club
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One common core need: Help streamline search for events with useful functions such as
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Allow users to contact clubs before attending events
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Filters that narrow down search in terms of interests and time
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A schedule function that can add events to their schedule and see which events the users can attend based on their schedule
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VALIDATION EXPERIMENTS
Validation Threshold
We are moving forward with this project if we receive validation on the hypothesis that BU students cannot efficiently find on campus clubs or activities with the current resources available from Freshmen and sophomores interview subjects and 40% from a population of at least 100 people from our validation experiments.
Results (Validation Threshold Exceeded)
Platforms: Reddit and Facebook
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Used a discussion thread to identify keywords/advice: Splash and social media were mentioned the most
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Ran Facebook ad as well as Facebook polls to gauge interest in the product (ad had received approximately 1/4th of validation threshold within 24 hours of creation; polls overwhelmingly exceeded our expectations)
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USER PERSONAS
Note: Splash is a Boston University's Student Organizations Event. Every year, freshmen and other students who want to explore clubs would come and sign up for clubs. In every spring semester, there is a Splash 2.0.
CRAZY 8'S PRIORITIZATION
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Note: Stickers that are split in half represent green (we ran out of green stickers). Green represents total agreement, yellow represents moderate agreement, and red/pink represents low priority.
LO-FI PROTOTYPE V2
STYLE GUIDE
HI-FI WIREFRAMES
